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korean food / seoul / Korean beer is delicious too! More Tasty Korean Craft Beer _ Part 2 – 1188

“What is a cold beer to drink at the end of the day

Maybe life is the greatest gift that life can give us.”

Haruki Murakami “The Bird That Goes Full of Leaves”

Craft beer, which was only available in places such as Itaewon a few years ago, can now be found all over Seoul, not just around the country. The strong flavor, which is slightly different from the beer we usually eat, initially spread mainly among enthusiasts, but gradually the number of people enjoying various beer flavors increased, and it became a trend.
More and more people are enjoying the beer itself. This can also be confirmed by statistics; beer imports increased from 72 million dollars in 2012 to 182 million dollars last year, and market share also expanded from 3.4% to 10.5%. Following this trend, pubs and breweries have rapidly increased across the country over the past few years. In addition, the Liquor Tax Act was revised in 2014, making external distribution possible, and an environment where craft beer can be made, such as easing standards for small and medium-sized breweries and tax rates, was created.
Phew.. How much effort it took to get this far (moved) (tears). In the second installment of The Booth and Shikishin's post, I'd like to introduce the history of Korean beer and the craft beers that are popular in the Korean market, so take a look! All McDucks, focus!


The history of Korean beer



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Starting with “Shotporo Beer”, “Yebisu Beer” and “Kirin Beer” were imported through various ports including Seoul. At the time, consumption was limited to some upper classes, but after 1910, consumption began to increase significantly when a Japanese beer company opened a branch in Seoul, and after 1920, it became a representative of imported alcoholic beverages.


Korean beer began in 1933 when Japan's Dainippon Beer Co., Ltd. established Chosun Brewery Co., Ltd. Subsequently, Japan's Kirin Brewery Co., Ltd. established the “predecessor of Oriental beer.” These two companies were managed in the US along with liberation and sold privately in 1951, and became Korea's current “Hite Beer (former Chosun Beer)” and “Obi Beer (former Dongyang Beer).”


Even after beer companies were founded, the proportion of nigju was much higher until the early 1970s. However, in the 1980s, national income increased, and beer consumption increased rapidly after 1985. As the proportion of women drinking alcohol increased, consumer lifestyles and drinking patterns changed, beer finally became popular in the Korean market.


As old as its history is, shochu is made in 8 provinces across the country, and makgeolli is made at around 600 breweries. Even now, 2000 years later, the places that actually make beer are Hite Jinro, Obi Breweries, and Lotte Liquor. It only took place in these three places, so you can see how small a beer market we have lived in.

Evolving third-generation Korean beer

As simply mentioned above, the beer first invented in Korea by Japanese people at the end of the 19th century is called first-generation beer. First-generation beer is distributed by killing yeast produced in the fermentation process using a pasteurization method, mixed with additives such as sugar, starch, active agents, and antioxidants, and then added carbon dioxide gas in the final process. Second generation beer refers to “house beer” made by breweries that have received permission for small-scale brewing, but it quickly lost competitiveness due to excessive government interference. Also, now, craft beer, which has gradually spread through people who have learned about the proper taste of beer, is third-generation beer.
According to the liquor industry, the domestic beer market is currently around 5 trillion won, of which craft beer accounts for about 0.5%. However, considering the recent craft beer craze, there are many predictions that the share will grow to about 5% within a few years and increase to 10% in 10 years. In fact, in the last 3 years, the domestic craft beer market has recorded a 100% annual growth rate, and the average annual growth rate of the imported beer market has exceeded 30%.

Types of craft beer


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Lager (Lager)

Lager is the same style as Kasuna Hite beer, which can be easily found anywhere, and accounts for more than 90% of the beer consumed in Korea. It is mainly tangy and has a strong sense of carbonation, and is highly refreshing.

Ale (Ale)

It is a style of beer made at a higher temperature than lager and has a stronger flavor than normal lager. Ale beers are also divided into pale ale or Indian pale ale, and are also classified according to style or color named after the region.


Pale Ale (Pale Ale)

It usually has a bright color and is characterized by a pleasant aroma originating from hop (hop), which controls the “aroma” of beer. Hops are a type of flower and have different characteristics depending on the variety and region where they are harvested.


India Pale Ale (IPA)

India pale ale originated when India was a British colony, making stronger beer by adding more hops (hops) with antibacterial effects to transport beer from England to India without deterioration. Craft beer is gaining more popularity in the US, where it is growing explosively.


Porter (Porter)

Porter and Stout is a dark chocolate colored beer made from roasted malt or barley. It was named Porter because it was popular among loaders in London in the early days of the English industrial age.

Stout (Stout)

Stout became a fire by shortening the word porter with a high alcohol content. There are various types of stouts, such as dry stouts and chocolate stouts, and stouts using wheat are characterized by a savory and rich flavor like coffee and chocolate, and experiments such as adding chocolate or coffee directly are also being carried out.


Korea's representative craft beer

Part 1 gave a brief look at the history of beer, and in part 2, we took a brief look at the path Korean beer has taken. Finally, I'll introduce Korea's leading breweries that will break the prejudice that “Korean beer tastes worse than Daedonggang beer.” In fact, there are so many breweries that I love selflessly that I wanted to introduce them all, but don't be too upset that the other breweries didn't come out after pressing my heart and introduced only five. Soon again! I promise to introduce other breweries as well. (Strong will)

1. THE BOOTH BREWING

Go to “The Booth Accounting Disadvantage” store information ▶


The brewery began in a pub created by a British journalist who wrote an article titled “Korean beer tastes worse than Daedonggang beer,” a Chinese medicine doctor, and McDuck's friends who worked as an investment advisor. With a firm will to make really tasty beer, they currently operate breweries in Pangyo, Seongnam, and California, USA. The booth was the first in Korea to raise 1 billion won in crowdfunding and garnered a lot of attention. Various collaborations are being carried out to create innovative beers, and products are supplied to more than 400 customers through The Booth Cold Chain. Famous beers from The Booth include “Daedonggang Pale Ale” made with Micheler, one of the top three breweries in the world, “Kookmin IPA,” which reinterprets the style of beer from the eastern United States, and “LOL IPA” made with the singer “Jang Ki-ha and Faces.” Beer from The Booth can be found at The Booth pubs in Gyeongridan-gil, Gangnam, Samsung, Kondae, and Pangyo.

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â–²Location: 1st floor, 705, Itaewon-dong, Yongsan-gu, Seoul â–²Opening hours: 12:30-02:00 every day, Friday 12:00-02:00, Saturday 12:00-02:00 â–²Price: Daedonggang Pale Ale 7,800 won, sliced pizza (cheese/pepperoni) 4,500 won â–²Review (Shikigin Ukiki 9212): An American-style restaurant with a nice atmosphere where you can enjoy pizza and draft beer in spring and summer.



2. Magpie Brewing

Magpie Brewing Company was founded in 2012 with the goal of “making delicious and special beer.” The 100th beer will soon be launched at a first-generation domestic craft brewery that opened its doors in the heyday of craft beer in Gyeongridan-gil. The easy-to-drink Magpie Pale Ale and Magpie Porter are representative beers, boasting rich flavors and aromas. Other popular beers that can only be enjoyed at Magpie are “Magpie Porter,” which stands out for its flavor of coffee and dark chocolate, “Ghost,” which has a sour and salty flavor known as a dark beer version of salted coffee, and “Featherweight,” which has an explosive flavor of tropical fruits. In addition to the Itaewon branch, Magpie beer can also be found in Hongdae and Jeju. Magpie Brewery, located on Jeju Island, was built by remodeling a citrus warehouse.

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â–²Store Information: 691 Itaewon 2-dong, Yongsan-gu, Seoul â–²Opening hours: 15:00-01:00 every day â–²Price: Pale Ale 6,000 won, Porter 6,000 won â–²Review (Fresh Light of Shikigin): Every beer here is delicious. Perfect for tasting different types with pizza

3. Korea Craft Brewery Brewing

Go to 'Ark Pub Gangnam' store information â–¶


'Korea Craft Brewery' is located in Eumseong, Chungcheongbuk-do. Mark Hammon, who was in charge of the iPod engineering design part at Korea's first craft brewery, is the brewmaster. It is a place that stands out for its strong will to create a culture with beer, and it is possible to attend various tour programs and frequent parties at the brewery. You can also explore the brewery on your own by signing up for a master tour or classic tour. Popular beers include Sumta's sweet and bitter “Some and Some,” and “Black Swan,” a dark beer with a savory yet bitter finish of roasted malt. Ark Pub, where you can enjoy craft beer from Korea Craft Brewery, is located in the Gangnam area.


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â–²Location: 29, Seocho-daero 74-gil, Seocho-gu, Seoul â–²Opening hours: Weekdays 17:00-00:30, Saturday 17:00-01:00 â–²Price: -Arc Classic 7,500 won, -Hugmi 7,500 won â–²Review (Ants who like eating movies): You can find Ark beer as a draft beer! It was great that each beer had such a different flavor and was so fresh! Even the snacks I didn't expect were great. After work, I won a hideout!



4. Amazing Brewing Company

Go to “Amazing Brewing Company” store information ▶


A brewpub in Seongsu-dong that opened in April 2016 and boasts 59 beer taps. It is a place run by CEO Kim Tae-gyeong, an internationally recognized beer expert, and brewing expert Steven Park, who has won many home brewing competitions in Korea. They offer over 60 types of domestic and international craft beer, including 5 types of craft beer made directly from the brewery right next to the store. There is a brewery tour program, so you can participate on a first-come, first-served basis. Amazing's signature beer is “Wonderful IPA.” I also recommend 'Shocking Stout' created by Korea's leading dark beer expert Steven Park. There are terrace seats, so it's a great place to enjoy a beer outside.

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▲Location: 27-12, Seongsu-dong 1-ga, Seongdong-gu, Seoul ▲Opening hours: Weekdays 16:00-01:00, weekends 12:00-01:00 ▲Price: Wonderful IPA 4,900 won, Seongsu-dong Pale Ale 3,900 won ▲Testimonial (Seongsu-dong Pale Ale ♥): The better the weather, the more people there are, and there are more people and people can wait. Amazing has a unique atmosphere. The tab list seems to change slightly every day, so it's a good idea to check Instagram beforehand!

5. Seagull brewing

Go to “Seagull Brewing” store information ▶

It is a brewpub that opened in May 2014 and has the first American-style brewery in Busan. While most craft breweries flock to Itaewon, it is the most representative brewery that balances the region. After Michael Turcotte and Stefan of Canadian nationality opened their doors, it became a favorite in the craft beer industry in the Gyeongnam region. Stefan is a person with a “Certified Cierone (Certified Cierone)” certificate known as a “beer sommelier,” and it is said that there are only two people in Korea who have this certification. The representative beers of Seagull Brewing include “Seagull IPA,” which stands out for its fresh sole aroma and fruit flavor, “Espresso Vanilla Stout,” where you can enjoy delicious beer and delicious coffee in one cup, and “Campfire Amber,” which has a savory yet sweet flavor. The characteristic of Seagull Brewing is that they try a lot of new things and try not to lose popularity.

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â–²Location: 3rd floor, 3-63, Namcheon-dong, Suyeong-gu, Busan â–²Opening hours: 18:00-00:00 every day â–²Price: Seagull beer 6,000-8,500 won, 4 types of seagull samplers 13,000 won â–²Review (Shikigin, Fox Star): I don't really like beer, but I enjoyed the beer here lol

This post is shared by Kookmin Gourmet App Shikigami X Funniest Craft Beer Startup The Booth.




 
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