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korean food / seoul / The Secret to Success for 100 Years, Korea’s Hundred Years Store Part 2 – 1952

It takes about 30 years for a person to be born , go to school, graduate, and go out into society. There are places around us that have been silently meeting customers in one place for over 30 years. In our society where self-employed start-ups and shut-outs of businesses occur frequently, the significance of these long-established businesses is significant. The Ministry of Small and Medium Venture Enterprises and the Small Commercial Market Promotion Corporation are searching for innovative small merchants (small businesses) and selecting and supporting them as “Hundred Year Stores.” These are places that impress with their “uniformity ” while protecting their faith and determination.

The selected list includes everything from Chukdaegambok Yoritori in Chungmuro , to an exclusive restaurant in Insadong named after Pyeonganbuk-do , which evokes memories From a limited-edition restaurant in Jongno , the first Kalguksu restaurant in Mirinae Sports to the origin of Busan's Mangmi-dong Steamed Monkfish Alley! Here are some century-old restaurants filled with memories.”

1. Enjoy pufferfish cuisine in Chungmuro, 'Busan Bokjip' in Chungmuro

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Image source : Shikigami Contents Team

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Image source : Shikigami Contents Team

“Busan Bokjip,” a specialty of Chungmuro Food Alley , is a place that has served puk food since the 70s, when bok cuisine was not common. 1968 It opened its doors in Naedang-dong, Daegu , went through the Scara Theater Alley in Chungmuro, Seoul, and the current Kukdong Building in October 1987 They continue to take a seat at the back door. Foods made based on the management philosophy that “people who do business must not spare ingredients” have unfavorable flavors and are reasonable It is steadily gaining popularity due to its price .

The signature menu of this restaurant is “Bok Bulgogi,” and you can choose between chambok and milbok to order . The plump bok meat, infused with a spicy yet sweet sauce, is attractive . If you eat it with buttercup, the umami of bok meat is doubled . “Bok Clear Tang (jiri), ” which is stewed with plenty of bean sprouts in a sharp broth based on green chili peppers, is also a popular menu item . It is characterized by the fact that vinegar is added at the end to catch dirt and fishy odors . The refreshing soup blends harmoniously with North Korean yakiniku and is perfect for Haejang . There are delicacies where you put rice to cook porridge or eat fried rice after eating.

The bok peel sauce mixed with gochujang sauce served as a side dish has a soft, chewy texture and a sour flavor that tastes good It cheers up . Salted squid is also a rice thief that can only be enjoyed at this restaurant . In addition, there are various puk dishes such as bok spicy soup , bok suyuk , steamed bok, and deep-fried pufferfish You can meet them.

Location : 25 Supyo-ro 2-gil, Jung-gu, Seoul
Opening hours : 09:00 — 22:00 on weekdays, 09:00 — 21:00 on weekends and holidays
Price : Bok Mae Untang , Geely
14,000 won , puk yakiniku 19,000 won
â–² review (Shikigami Hoho-a-san ): Big pufferfish, cool
To the soup Even the delicious Minari And to finish off with fried rice ~!!

2. Come and enjoy the taste of Omai's hands, Insa-dong “Seoncheonjip”

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Image source : Shikigami Contents Team

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Image source : Shikigami Contents Team

“Seoncheonjip” is an original limited food specialty store in Insadong that has been in operation for 47 years since 1971 . This is where Grandma Park Young-gyu, who took refuge during the Korean War, began her business with the name of her hometown, Seoncheon, Pyeonganbuk-do. The store, which looks like a hanok, has a nostalgic atmosphere like visiting a grandmother's house in the countryside . Grandma Park Young-gyu still welcomes customers directly at the store. Along with taste, this is the secret to continuing the business over a long period of time .

The signature menu is “Korean food,” a limited meal with 17 side dishes. From savory miso soup , salted fish , various herbs , soy sauce stew , and kimchi, which look simple yet deep It is characterized by its rich flavor. All of the food prepared uses soy sauce that is managed directly in about 30 jars, and the unchanging taste of Pyeongan-do It is being maintained . In particular, Pyeongan-do style kimchi is not red or irritating , and contains less cabbage paste to make the most of its refreshing flavor It's excellent . They also serve à la carte dishes such as yakiniku , crab, and assorted rice crackers.

Most stores with hanok interiors are made up of rooms and are often used as a meeting place for various kinds of meetings . If it's mealtime, it's a place that is full even on weekdays, so it's a good idea to make a reservation before visiting.

[Tip for eating and drinking]
â–² Location : 5, Insa-dong 14-gil, Jongno-gu, Seoul
▲ Business hours : Every day 11:00 — 22:00, B/T 15:00-16:00, closed every Sunday
â–² Price : Korean food 12,000 won , yakiniku 25,000 won , assorted dishes 22,000 won
â–² Review (Pink Princess Shikigami ): This place is quite famous for its limited food . The interior has a traditional atmosphere, and you can enjoy a refreshing meal.

3. Insa-dong 'One Hall Hall', an exclusive meal like a home-cooked meal that gives peace of mind

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Image source : Shikigami Contents Team

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Image source : Shikigami Contents Team

“Hana Hall” is located in the basement of the Hana Building, a landmark on Insadong Road, and opened in 1984 for 2 generations It has been open all over the place . It is a place that offers a hearty home-cooked meal menu in the middle of the city at an affordable price and offers traditional flavors to its customers. There is a large signboard in front of the store, along with a model display of food from when it opened, which also evokes old memories for customers. .

The signature menu is the “One Set Meal, ” where 17 dishes are prepared one after the other. This restaurant's menu is based on delicacies such as yukhoe , steamed ribs, and grilled hwangtae added to the basic set meal It consists of various types, from 25,000 won to 45,000 won . The menu is simple, so you can enjoy it with your family. Other than that, meat and hot pot menus , lunch-only meals that can only be enjoyed at lunchtime, yukgaejang , bibimbap, Meals such as white rice are also available.

Please note that there are menus that are only available upon reservation. It boasts a spacious space with 200 seats and a separate room Parking facilities are available, making it a place for various gatherings such as alumni gatherings , family gatherings, company dinners, and social gatherings It is frequently used .

[Tip for a meal ]
Location : 25, Insadong 5-gil, Jongno-gu, Seoul
Business hours : Every day 11:30 — 22:00, closed every Sunday
â–² Price : 25,000 won for a full meal for one , 30,000 for one set meal
▲ review (Shikigin Nananinho ): A place where the atmosphere of yesteryear wasn't playful from the entrance. The limited meal menus are generally OK ! For lunch, there are also à la carte menus such as rib soup and bibimbap that are easy to eat, and white rice.

4. Hororok~ “Myeongdong Kalguksu” at City Hall, where you can relax your heart with its rich soup

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Image source : Shikigami Contents Team

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Image source : Shikigami Contents Team

“Myeongdong Kalguksu Seoul City Hall Branch” is the first Myeongdong Kalguksu chain store that opened in 1985 and has been in operation for 33 years This is a kishimen specialty store . Located in the underground shopping district of City Star Mall connected to City Hall Station subway, it has convenient transportation , low prices, and plenty of space It is responsible for meals for nearby merchants and office workers. It's not special, but the warm atmosphere and friendly flavor are the secret to keeping customers on their feet for a long time . This restaurant's broth uses beef bone broth that has been carefully selected for 48 hours.

The signature menu is “Myeongdong Kalguksu, ” which boasts a rich soup flavor. Finely sliced zucchini, carrots, and chives in a beef bone broth rich enough to be called a “supplement” by the owner Top with minced beef garnish . The kishimasu noodles, which are kneaded at the same time as the order is ordered , have a chewy texture without blowing or loosening over time. The spicy pickled cabbage served as a side dish is marinated directly every morning.

“Myeongdong Wangmandu”, made by hand, is good to eat with warm kishimen noodles. Dumpling noodles made with minced ingredients such as pork , zucchini, tofu, and onions make use of the right texture as ingredients The characteristic is that you can enjoy the natural flavor of each one. “Bossam Teishoku , ” which comes with bosam meat, rice, and kishimen noodles , various mushrooms , vegetables, gyoza, and beef bone There are many value-for-money menus available, such as the “mushroom gyoza hot pot, ” which is made by adding broth and boiling it. Also, as the first branch of the “Mirinai Movement,” which is part of a culture of sharing, we practice ethical management that takes the lead in contributing to society It's there .

[Tip for eating and drinking]
â–² Location : 12 Eulji-ro, Jung-gu, Seoul
▲ Business hours : Weekdays 10:00 — 21:00, Saturdays and public holidays 10:00 to 19:30, closed every Sunday
â–² Price : Myeongdong Kalguksu 7,000 won , Myeongdong
King Dumpling 8,000 won
â–² Review (Little Princess Shikigami 95): It's a flavor we all know, but it's so delicious.
I often visit when I think of kishimen slurping on beef bone broth. It's especially great on a rainy day!

5. 'Okmi Agu Steam' in Mangmi-dong, Busan, the originator of Mangmi-dong Steamed Monkfish Alley

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Image source: park.rn's Instagram

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Image source: 2_2ek's Instagram

“Okmi Agu Steamed”, which has been operating in one place for 33 years, is famous as the origin of the steamed monkfish alley in Mangmi-dong, Busan . The prepared menu uses only carefully selected domestic ingredients. Monkfish are picked and picked directly from the market every morning.

The signature menu is “Agu steamed mackerel, ” which has a mild yet light flavor, unlike Masan-style steamed monkfish, which has a strong seasoning. The steamed monkfish that is cooked at the same time as ordered is a size that is easy to eat with shrimp , shiitake mushrooms, pollack, etc. It is a menu with prepared raw mackerel, various types of seafood, and bean sprouts, and seasoned with condiments. The characteristic is that it is topped with savory perilla powder before serving to customers . The spicy and savory scent first stimulates the appetite, and the trifecta of refreshing seasoning , tender monkfish meat, and crunchy bean sprouts You can meet them. The spiciness of steamed monkfish can be adjusted according to the customer's preferences when ordering, and you can enjoy adding potato noodles to the leftover seasoning It's there .

Another popular menu item at this restaurant is 'Multumbungitang', the first clear monkfish soup in Busan. The soup that can only be tasted in Incheon will be taught directly and presented . The deep flavor derived from raw monkfish and the refreshing flavor of the soup made from various vegetables are excellent . Other than that, there is also “mung bean paste , ” where mung beans are traditionally ground on a millstone and grilled with ingredients such as pork and kimchi It's popular . Please note that there is also a large parking space next to the store .

Location : 35, Mangmibeonyeong-ro 55beon-gil, Suyeong-gu, Busan
Opening hours : 11:00 to 21:30 every day, closed on holidays
Price : Steamed Agu
(small) 30,000 won , Mudumbungitang
(small) 35,000 won , mung bean paste 7,000 won
▲ review (Shikigin Gwangan Liminam ♡ ): Steamed monkfish that was chewy and fresh in the first half.
It has a refreshing taste . It's true that there are a lot of bean sprouts in general . The reason why likes and dislikes diverge is that it's hard to find a cool flavor with a strong flavor of spicy, sweet, and spicy sauce It's a freshly spicy steamed monkfish restaurant . I like steamed monkfish, so I like both the refreshing flavor and the strong seasoning, so 4 spoons.

Hundred Years Store Magazine collaborates with the Ministry of Small and Medium Venture Enterprises and the Small Commercial Market Promotion Corporation.



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