“Hundred Year Shop†is a policy of the Ministry of Small and Medium Venture Enterprises to help small merchants who have been managing a well for more than 30 years or places that continue to operate a family business to survive and grow for over 100 years. The Ministry of Finance evaluated various aspects such as products, management, marketing, and innovation, and selected a total of 208 food, retail, and retail businesses over the fourth round of this year, following 81 last year. The Mid-Term Donation Department plans to provide consulting, promotion, and education support to the finally-selected locations, and will continue to gradually add companies that meet the requirements. We will introduce the best 3 Hundred Year restaurants that are taking strong steps for 100 years.
1. “Jinhae Restaurant†in Jukbyeon-ri, Uljin, where the flavor of the briquette fire enhances the flavor
“Jinhae Restaurant†is a marbled briquettes specialty store that has been operating continuously in the corner of Jukbyeon's traditional market since 1955. The building, which has a nostalgic feel that shows signs of 65 years, has a nostalgic atmosphere. CEO Kwon Kyung-sook, a daughter-in-law who inherited the taste of the founder, Grandma Jeong Yun-sun, has been running the store since 1977. Recently, his son-in-law Shin Eun-bok opened a second store near Uljin County Office and has continued the family business from generation to generation.
The signature menu is “marbled rice,†where you can enjoy marbled fish topped with minced garlic, homemade plum juice, soy sauce, etc. on a briquette fire. The 1+ grade domestic cow obtained through bidding was cut to a thicker thickness than a typical marbled beef to add a chewy flavor. The savory yet sweet and spicy flavor of the garlic sauce mixed with the mild flavor of the briquettes further enhances the umami. “Mardol samhap,†which is eaten in one bite with grilled marbled fish, scallops, and fresh kimchi, is also a popular menu. In addition to fresh kimchi, which is a basic ingredient, it's fun to eat a combination of side dishes that suit your taste, such as jelly beans and pickled sesame leaves.
[Shikigami Tip]
â–²Location: 160-25, Jukbyeon-Jungang-ro, Jukbyeon-myeon, Uljin-gun, Gyeongbuk
▲Business hours: 11:00 — 22:00 every day, B/T 14:00 — 17:00, closed irregularly once a month
â–²Price: Marbled Samgai (220g) 19,900 won, Marbled (150g) 16,000 won
â–²Testimonial (Nice weather for eating and drinking): My parents were regulars, so when I went there, I soon became a regular. The savory smell emanates from outside the store. It's grilled on briquettes the old-fashioned way, and the aroma of fire soaks right into the meat, so it's perfect as a snack for drinks.
2. 'Cheerful Restaurant' in Samseong-dong, Daejeon, a court style yukgaejang with an attractive sweet flavor of green onions
Image source: Euroshim67's Instagram
Image source: zo_gi93 on Instagram
“Merry Restaurant†has been competing with a single menu from Yukgaejang since 1975. You can find gung-style yukgaejang made according to the recipe given to him by the aunt of the founder Seok Ki-suk, who was the suragan palace of King Soon-jong in the Joseon Dynasty. Since 2014, his son, CEO Hong Seong-pyol, has been writing a 45-year history following his mother's footsteps. The store is open until 3 p.m., so it's a good idea to check it out when you visit.
The signature menu, “yukgaejang,†is so impressive that it contains so many green onions that it is nicknamed pagaejang. Yukgaejang, which is made from a broth made by adding only green onions and brisket to beef bone broth, is not irritating and has a mild yet mild flavor. Scallions were boiled in hot water and then used to remove the spiciness and further enhance their unique refreshing flavor. The combination of green onions and brisket that is soft and crunchy in the soup with the sweet flavor of green onions is attractive. The yukgaejang that is served at the beginning contains plenty of green onions and meat, so it is recommended to remove an appropriate amount and then roll up the rice. Green onions and rice are offered as all-you-can-eat refills, so you can enjoy a more hearty meal.
[Shikigami Tip]
â–²Location: 56-20, Taejeon-ro, Dong-gu, Daejeon
▲Opening hours: 09:00 — 15:00 every day, closed on Sundays
â–²Price: Yukgaejang 9,000 won
â–²Testimonial (Shikigin Mami): It's unique because it contains green onions, and the amount of meat is slightly higher than the others, so eat it like a blue one and drink the soup. I think it's the best in Haejang.
3. 'Daenam Tongdak' in Seonggeon-dong, Gyeongju, where the rich flavor of garlic enhances the taste buds
“Daenam Chicken†is a chicken restaurant that the founder Kim Tae-sun's grandmother first opened in Gyeongju Central Market in 1973. Since then, since 2010, his son Kim Sung-jin has continued for the second generation and has remained in one position for 47 years. Based on the belief that chicken is a common people's food, they have maintained reasonable prices so that many customers can enjoy it casually. In addition, they are actively participating in ethical management by participating in free lunch events and steady volunteer activities for the elderly living alone.
All of the menus they sell use only domestic raw chicken, and you can choose between a bone-in menu or boneless chicken with hand bones. The signature menu is “garlic chicken,†which is deep-fried raw chicken with a thin layer of batter in a cauldron and topped with plenty of minced garlic. Chicken deep-fried in a cauldron at 210 degrees or higher allows you to enjoy both an extraordinary crispy texture and moist juiciness at the same time. The flavor of the deep-fried batter that fills the mouth, the tender chicken, and the subtle flavor of garlic form a perfect trifecta. “Chicken Gangjeong,†which is finished by sprinkling sesame seeds over boneless chicken mixed with seasoning sauce, is also a popular menu. Thanks to the sweet and spicy seasoning, it's easy for anyone of all ages to eat.
[Shikigami Tip]
â–²Location: 295 Geumseong-ro, Gyeongju, Gyeongbuk
▲Opening hours: 08:00 — 20:00 every day, closed on the 1st and 15th
â–²Price: Garlic Chicken 16,000 won, Chicken Gangjeong 16,000 won
â–²Testimonial (Coco Chanel*): Every time I go, the boss greets me so kindly that I feel good. There's nothing missing in price or quantity, and above all, it's delicious. I've always only eaten fried food, but recently I tried garlic for the first time, and it's a real new world! I'm addicted to it these days, so I only eat garlic chicken.. hehe
4. 'Sindori Korean Beef Village' in Gyeryong City, rich Korean food presented by a famous fermented food expert
'Sindori Korean Beef Village' is run by CEO Kim Soon-jong, who was selected as Korea's famous fermented food expert. It presents exquisite Korean dishes using local specialties such as top-quality Korean beef, organic vegetables grown in the kitchen garden, Sinan salt, and a variety of homemade kimchi. It has established itself as a representative restaurant in Gyeryong by winning the grand prize of various cooking contests such as the Minister of Agriculture, Forestry, and Food Award and the Minister of Culture and Sports Award, and selected as a local food restaurant in Chungcheongnam-do, and an exemplary restaurant in Gyeryong City.
The signature menu, “grilled Korean beef,†is characterized by selecting only special grades of Korean beef, and then making the best use of the best flavor of Korean beef with aging know-how and care methods that are over 30 years old. As a famous fermented food expert, you can enjoy a variety of fermented foods, such as haricot, mulberry leaf paste, shiraegi herbs, and pickled tomatoes. Another signature dish, “Korean beef gomguk soup,†is flavored with a deep broth infused with beef bone broth, brisket broth, and rib broth. The boiled meat that has been torn by hand is particularly exquisite. I recommend tasting the famous person Kim Soon-jong, who has been running a Korean beef specialty store and fermented food specialty store for 35 years.
[Shikigami Tip]
â–²Location: 4-57, Beonyeong 11-gil, Eomsa-myeon, Gyeryong, Chungcheongnam-do
▲Opening hours: 10:00 — 21:00 every day
â–²Price: sirloin (150g) 35,000 won, gomguk soup 9,000 won
â–²Testimonials (One more drink and two more drinks): When I saw what was written all over the store, I thought that they really care about each ingredient when making food. I went out to eat beef, and it was really delicious, so my parents were happy that they ate it better than usual on this day.